The purpose of the Associação de Turismo do Porto e Norte, A.R. - Porto Convention & Visitors Bureau (ATP, AR) is to develop and externally promote Porto and Northern Portugal as a tourist destination, namely as far as its strategic products (MI - Meeting Industry, City Breaks, Touring and Nature, Wine and Food) are concerned,  functioning as a catalyst for Porto and Northern Portugal’s image of prestige and reputation in various international markets.

The ATP, AR has many public and private partners, among which the Porto Metropolitan Area.