AMP Instituição

The Porto Metropolitan Area is developing a Campaign to Promote Vocational Education, an initiative that is part of the metropolitan strategy to qualify the territory and to enhance the attractiveness of vocational education and training opportunities in the region.

The campaign aims to strengthen public recognition of vocational education, promoting career paths, talents and opportunities, and bringing young people, families, schools and businesses closer to the many possibilities that this type of education offers. To this end, a Strategic Communication Plan is being developed, supported by actions and products specifically designed for the metropolitan area.

Main Components of the Campaign

The Campaign to Promote Vocational Education includes a diverse set of content and communication actions, including:

Umbrella branding

Development of a unifying visual identity that represents Vocational Education in the AMP territory, reinforcing its visibility and communicational coherence.

Production of films and visual content

Production of videos and photo shoots with real feedback from young people and adults who chose vocational education, highlighting inspiring paths and opportunities for employability and career development.

Creation and programming of a dedicated microsite

Development of a digital platform that brings together clear, accessible and up-to-date information on vocational education at the AMP, including training offers, testimonials, events, resources and useful content for students, families and professionals.

Production of promotional materials

Design and production of posts, guides, posters, billboards and outdoor advertising, ensuring a multi-format presence on different channels and communication media of the AMP and its partners.

Digital marketing campaign

Implementation of a multi-platform digital campaign, using different online communication tools to broaden its scope and promote the involvement of target audiences.

Physical and digital media actions

Dissemination of the campaign through national, regional and local media, as well as on screens in Porto Metro stations and vehicles, reinforcing proximity and visibility within the metropolitan community.

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